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| Dynamic Marketing Strategy |
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As part of our holistic approach to position Mercury as a market leader, we further support our range of products with marketing and advertising material strategically tailored for each local market. Designed to engage the consumer, our marketing material plays an integral role in reinforcing Mercury’s strong brand presence in local and international markets, while communicating the features and benefits of each product clearly and effectively.
Stretching across all platforms such as print, packaging, online and POP material, the marketing material lays a strong foundation for the sales and distribution network. Mercury also develops and implements advertising & marketing programs, organises partner workshops, road shows and participates in international exhibitions, while providing assistance to dealers in marketing activities as well as running loyalty programs. |
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| Channel Loyalty Programs |
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A points-based Reseller Loyalty Program,
offering attractive holidays to exclusive locations around the world |
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| At Kobian we conduct Reseller Channel Programs / Customer Loyalty Programs to drive growth and differentiate ourselves in today’s competitive markets. A well conceived loyalty program helps us envision methods of retaining our customers and find innovative solutions to increase the volume of business provided by them. To this end, we devise programs to seek out our loyal customers and secure our growing customer base. When implementing our loyalty programs we go to great lengths to identify our customers’ demographics & psychographics, track their spending patterns and frequency, design loyalty programs based on rewards and recognition, evaluate loyalty programs, identify our loyal customers and build stronger ties with identified customers. |
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International ICT shows provide us with the perfect platform to showcase our products to the world.
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| Computex –Taiwan |
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Computex is an annual IT show that showcases all the biggest names in the
industry under one roof and is attended by thousands of buyers and technology
enthusiasts from around the world. 2007 marked the 27th year running for the world’s second largest IT show and saw over 33 ,000 buyers from approximately 139 countries generate sales of around US$ 12.5 billion. The top buyers in order were from USA, Japan, Korea, Hong Kong, China and Singapore.
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| Cebit – Hanover |
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Cebit is considered as the leading business event for the digital world. It
is the world’s largest trade fair for digital IT and telecommunications solutions for home and work environments. The key target groups include the wholesale and retail sector, skilled trades, banks, service sectors, government agencies, science and technology. |
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| Gitex – Dubai |
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Gitex is among the world’s top 3 ICT exhibitions. Highlighting the latest technology and services from international manufacturers and suppliers it welcomed over 3269 companies from 79 countries in 2007. Attracting some of the biggest brands in the ICT industry, it showcases some of the latest technological innovations to hit one of the world’s fastest growing markets. |
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| CES – Las Vegas |
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The 2007 International CES focused on more than 30 product areas from more than 2,500 exhibitors. As the
world’s largest consumer technology tradeshow, the
international CES prides itself on bringing the most
influential and notable industry visionaries. |
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