| Mercury Mobile Phone
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| Mobile Phone business is a prestigious project, commenced during the beginning of this year. The strategic vision of Kobian in entering the fiercely competitive Mobile Phone business is based on the dramatic changes that are happening in the consumer space both in terms of the type of products being launched as well as consumer purchase habits. The overall strength is propelled by the venture spirit that the company has had since its establishment
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Our entry into the most fiercely competitive product segment stems from our basic belief that consumers will increasingly seek products and services that add value with performance. This trend will accelerate us in future and Kobian is geared to take advantage of this shift by developing new range of products with best-in-value features and quality. |
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In-house R & D team is closely working with our factories, to launch new models every two months. Our Quality Inspection Programme, guarantees us with well-engineered products. All our products come with dual sim cards, built-in loud speaker, longer battery life user-friendly menus, quality finish and good packaging. Additional features are added as per the user category of phones.
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We have developed a different set of marketing and distribution skill sets which makes us well positioned to foray in to the crowded mobile phone segment. We have successfully implemented multiple formats while maintaining the same basic principles of channel management. The formats do get modified with change in market dynamics and need of the catchment area but the core strength of Kobian Group continues to remain the same – To provide innovative solutions of superior quality at affordable cost. Our trained, qualified and skilled sales team operate to reinforce the credibility of Kobian Group through unmatched standards
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| Increasing consumerism in emerging markets, the global shift in technology leading to product innovation and best-value-for-money are the three key factors that will act as catalyst in boosting division’s revenue growth exponentially. We believe in growing with competition. We are progressing towards a leading manufacturer and distributor of Mobile Phones in the Asia Pacific and Africa region. The company believes in achieving this, primarily by building a solid and trusting relationship with our valued customers and partners, and leveraging our multiple competencies in challenging markets and geographies. |
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| Our quest is for distributors and channel partners with creative marketing and distribution capabilities and the alliance will strengthen as we grow with an array of new consumer centric Mobile Phones. We are envisioning bringing people to live a connected life with our Mercury range. Kobian is keen on catering to consumer communication requirements by making available the latest in mobile technology. Mercury mobile phone will be launched with stylish design, rich features and affordability. Our latest offering is testament to our promise to deliver the best-in-value products and design innovation. We will be launching a plethora of models in the coming months. With these models we hope to gain a sizeable market share globally.
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